Home » Google, India, Internet

Google India goes local

23 August 2007 7 Comments

google_labs.gifFor those who heard about Google labs for the first time, Google labs is the place to checkout and test Google’s new ideas (Beta stage). Google labs, now has an Indian version and at present it has two localized product including Indic On-Screen Keyboard iGoogle Gadgets and Google Indic Transliteration. Indian online market is quite hot in the recent times and by moving local , all the players are trying to acquire the large stake of regional language market. An Indian centric Google labs is a good indicator for how Google understands the importance of the market.

Indic On-Screen Keyboard iGoogle Gadget

With this gadget for iGoogle, personalized Google home page, tamil_keyboard.pngnow you can search in 14 Indian languages including Assamese, Bengali, Gujarati, Hindi, Kanada, Malayalam, Marathi, Nepali, Oriya, Punjabi, Sanskrit, Sinahala, Tamil and Telugu. When this gadget for a particular language is added to the iGoogle, a virtual keyboard will added. This virtual keyboard is designed in such a way that all the letters of a particular language will be obtained within the rectangular box. Thus by selecting the letters and then searching by usual search mechanism will give you the relevant results in the native language. Guruji, another Indian based search engine is already providing such a feature for all major Indian languages.

Google Indic Transliteration:

google_indic_transliteration.gifGoogle indic transliteration tool allows users to type in Hindi using the normal English (Roman) keyboard. Users can type phonetically equivalent Hindi word in English and Google’s Indic transliteration tool automatically change the word/sentence it into Hindi. Google has recently included such feature in Blogspot, its blogging tool and it received an overwhelming response. Technology behind such a tool is very simple and there are so many such converters are already exists in the cyberspace. But the introduction of such a tool from Google will reach the masses and it will definitely have an impact in the growing content in regional languages. Hope Google will release the transliteration tool for other popular Indian languages also.

7 Comments »

  • Tech upcoming » Blog Archive » Orkut now has Hindi, Tamil, Marathi, Bengali and Telugu interfaces said:

    [...] “Go local” is the new mantra for any services to capture a huge share in the multi lingual Indian market. Google understands this concept very well and have already started the process of availing its services in local languages. Few months back, Google has introduced Hindi transliteration feature in Blogger, its popular blogger service and last month, Indic On-Screen Keyboard iGoogle Gadgets and Indic transliteration tool were introduced as part of t…. [...]

  • jameswillisisthebest said:

    This is my first post
    just saying HI

  • Tech upcoming » Blog Archive » Rediff adopts Google’s path said:

    [...] languages and every one now realized this fact. Recently the web giant, Google has launched Indic transliteration tools and regional languages interfaces in Orkut. Now Rediff steps into regional market by adopting [...]

  • How To Start A Blog said:

    How To Start A Blog

    I couldn’t understand some parts of this article, but it sounds interesting

  • blog said:

    hi

    will read it later

  • anna university vice chancellor said:

    anna university vice chancellor

    Thanks for the nice read, keep up the interesting posts..

  • free said:

    hi

    great

Leave your response!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.