Rediff iLand, the blogging and social networking site of popular portal Rediff.com has introduced transliteration tools for 8 Indian regional languages. Languages includes Hindi, Tamil, Telugu, Marathi, Kannada, Malayalam, Bengali and Gujarati. Users can now type in their normal English keyboard and get typed in their preferred regional languages by typing phonetically. Rediff expects that this kind of removal of language barrier will increase the number of blogs and bloggers in India to a considerable amount. Rediff iLand claims that currently it has a user base of 5.6 millions, which is really an appreciable count.

To penetrate into the multi lingual, diversified, Indian atmosphere, Web services needs to  concentrate on the regional languages and every one now realized this fact. Recently the web giant, Google has launched Indic transliteration tools and regional languages interfaces in Orkut. Now Rediff steps into regional market by adopting Google’s way.